Brand vs brand
Instinct vs Purina Pro Plan Veterinary Diets
Same rubric. Same nine components. Same flagged-ingredient list. Just the data.
B
Instinct
67.2
Avg score
45
Products
0
Recalls
Top-rated
Instinct Raw Boost Puppy Whole Grain Real Chicken & Brown Rice Recipe Dry Dog Food, 3.5-lb bag
80/100
D
Purina Pro Plan Veterinary Diets
42.4
Avg score
39
Products
0
Recalls
Top-rated
Purina Pro Plan Veterinary Diets Neurocare Dry Dog Food, 25-lb bag
69/100
Side by side
Metric
Instinct
Purina Pro Plan Veterinary Diets
Average score
67.2
42.4
Median score
69
44
Products scored
45
39
A-tier products
7
0
F-tier products
0
3
% with flagged ingredient
73%
95%
Recall history
0
0
Median price/lb
$5.40
$5.67
Green highlight indicates the better value for that metric.
Top 3 from Instinct
Instinct
Instinct Raw Boost Puppy Whole Grain Real Chicken & Brown Rice Recipe Dry Dog Food, 3.5-lb bag
$6.28/lbdryFair
80
Instinct
Instinct RawBoost High Protein Real Beef Recipe Dry Dog Food, 20-lb bag
$4.50/lbdryFair
77
Instinct
Instinct RawBoost Whole Grain Gut Health Recipe with Real Chicken Dry Dog Food, 18-lb bag
$4.72/lbdryFair
77
Top 3 from Purina Pro Plan Veterinary Diets
Purina Pro Plan Veterinary Diets
Purina Pro Plan Veterinary Diets Neurocare Dry Dog Food, 25-lb bag
$5.96/lbdryFair
69
Purina Pro Plan Veterinary Diets
Purina Pro Plan Veterinary Diets EN Gastroenteric Naturals Wet Dog Food, 13.4-oz, case of 12
$5.97/lbwetFair
62
Purina Pro Plan Veterinary Diets
Purina Pro Plan Veterinary Diets JM Joint Mobility Dry Dog Food, 25-lb bag
$4.96/lbdryFair
61
How this comparison was generated
Both brands graded the same way. Always.
Same rubric, same nine components, same flagged ingredient list. No special treatment.
Read the methodology