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Purina Pro Plan Veterinary Diets Neurocare Dry Dog Food, 25-lb bag
Purina Pro Plan Veterinary Diets

Neurocare Dry Dog Food, 25-lb bag

Evidence Fair
AAFCO compliance inferred from product name
dry $5.96/lb

Purina Pro Plan Veterinary Diets Neurocare Dry Dog Food, 25-lb bag earns a Sniff Score of 69/100 (B) with Fair evidence. 1 controversial ingredient flagged. Strong protein profile with chicken as the primary ingredient, delivering high biological value..

Graded by The Sniff System

Why this score

Strong protein profile with chicken as the primary ingredient, delivering high biological value.

PQI

Quality carbohydrate sources with declared fiber.

CQI

Quality fat sources: named fat with marine oil (EPA and DHA source).

FQI

Contains menadione. Banned for human OTC use but tolerated at AAFCO-permitted levels in pet food. The only AAFCO-permitted vitamin K source..

CIP

Controversial ingredients · 1

  • menadione
    Synthetic vitamin K3. Banned in human supplements due to toxicity concerns at high doses. Permitted in pet food but premium brands use natural vitamin K alternatives.

Every flagged ingredient has a published basis (confirmed harm / regulatory action / precautionary). See methodology →

Guaranteed analysis
Dry-matter protein: 33%
Protein
29%
min (as fed)
Fat
15%
min (as fed)
Fiber
3%
max (as fed)
Moisture
12%
max
Ingredients

Read why each ingredient is good or bad for dogs.

43 total
Good Neutral Watch Flagged
  1. 1
    chicken

    Real meat. Primary protein source, with the amino acid profile dogs actually evolved to eat.

  2. 2
    chicken meal

    Chicken with the water cooked out. Per pound, packs more protein than fresh chicken.

  3. 3
    corn protein meal

    Concentrated corn protein. Similar in role to corn gluten meal, pads the protein number on the label without matching meat amino acids.

  4. 4
    brewers rice

    Broken rice kernels left over from milling, usually destined for human beer-making. Cheaper than whole or even white rice. Same carbs, less nutrition than the brown version.

  5. 5
    yellow corn
  6. 6
    ground wheat

    Whole wheat. Fine for most dogs, though a portion are sensitive. Not a quality concern, just a fit-for-your-dog question.

  7. 7
    vegetable oil

    Unnamed plant oil. Could be soy, canola, corn, or a blend. Named oils like sunflower or canola are more transparent.

  8. 8
    corn germ meal
  9. 9
    barley

    Whole grain with a low glycemic profile and some soluble fiber. Easy on blood sugar.

  10. 10
    glycerin

    Humectant used in soft-moist foods to keep them chewy. Safe in moderation but a signal of a processed semi-moist product.

  11. 11
    fish oil

    Concentrated omega-3s. The reason 'EPA' and 'DHA' get to show up on the bag.

  12. 12
    natural flavor

    Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.

  13. 13
    dried egg product

    Whole eggs with the water removed. Same nutritional value as fresh eggs, just shelf-stable.

  14. 14
    l-arginine
  15. 15
    wheat bran
  16. 16
    mono and dicalcium phosphate

    Source of calcium and phosphorus. Standard inclusion in complete dog foods.

  17. 17
    fish meal

    Concentrated fish protein, usually whitefish, herring, or mackerel. Strong amino acid profile.

  18. 18
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  19. 19
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  20. 20
    calcium carbonate

    Source of calcium. Functional. Required in complete dog foods, especially those without bone-in meat meals.

  21. 21
    l-lysine monohydrochloride

    Stable form of L-lysine, an essential amino acid. Common in plant-heavy formulas to balance the amino acid profile.

  22. 22
    vitamin e supplement

    Required nutrient and a natural antioxidant. Often pulls double duty as a preservative.

  23. 23
    choline chloride

    Essential nutrient for liver and brain function. Standard inclusion in complete dog foods.

  24. 24
    l-ascorbyl-2-polyphosphate

    A stable form of vitamin C used in pet food. Provides antioxidant support and survives processing better than plain ascorbic acid.

  25. 25
    zinc sulfate

    Inorganic zinc. Effective at AAFCO doses but less well-absorbed than chelated forms like zinc proteinate.

Showing first 25 of 43. Position 1-5 has the largest weight in the recipe.

21 of 25 ingredients have a curated note. Coverage grows over time.