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Ultimates Heartland Choice Chicken & Potato Grain-Free Dry Dog Food, 28-lb bag
Ultimates

Heartland Choice Chicken & Potato Grain-Free Dry Dog Food, 28-lb bag

Evidence Fair
dry $1.96/lb

Ultimates Heartland Choice Chicken & Potato Grain-Free Dry Dog Food, 28-lb bag earns a Sniff Score of 50/100 (C) with Fair evidence. 1 controversial ingredient flagged. Score capped at 59 due to no AAFCO statement.

Graded by The Sniff System

Why this score

Score capped at 59 due to no AAFCO statement.

CAP why?

Low protein quality. chicken meal delivers limited bioavailable amino acids.

PQI

No AAFCO statement. Nutritional completeness unverified.

ACF

Controversial ingredients · 1

  • sodium selenite
    Synthetic selenium source. Selenium is essential, but sodium selenite has a narrower safety margin than organic alternatives like selenium yeast. Better-formulated foods use the organic form.

Every flagged ingredient has a published basis (confirmed harm / regulatory action / precautionary). See methodology →

Guaranteed analysis
Dry-matter protein: 27%
Protein
24%
min (as fed)
Fat
14%
min (as fed)
Fiber
5%
max (as fed)
Moisture
10%
max
Ingredients

Read why each ingredient is good or bad for dogs.

41 total
Good Neutral Watch Flagged
  1. 1
    chicken meal

    Chicken with the water cooked out. Per pound, packs more protein than fresh chicken.

  2. 2
    potato

    Standard white potato. Steady carb source, common starch in grain-free recipes.

  3. 3
    peas

    Cheap protein bulk. Fine in small amounts, but when peas stack with lentils and chickpeas in the top ingredients, it's the pattern the FDA flagged in its heart-disease investigation. See why →

  4. 4
    chicken fat

    Despite the name, a high-quality energy source. Concentrated calories plus essential fatty acids like linoleic acid.

  5. 5
    chickpeas

    Also called garbanzo beans. Affordable plant protein source, part of the legume stack the FDA examined in its heart-disease investigation. See why →

  6. 6
    pea fiber

    Insoluble fiber from peas. Doesn't carry the protein-inflation concern of pea protein. Mostly there for stool quality.

  7. 7
    sweet potato

    Complex carb with fiber and beta-carotene. Gentle on the stomach.

  8. 8
    natural flavor

    Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.

  9. 9
    flaxseed

    Plant source of omega-3. Helpful for skin and coat, though dogs absorb omega-3 from fish more efficiently.

  10. 10
    apples

    Real fruit, some fiber and antioxidants. The amount in kibble is too small to matter much.

  11. 11
    blueberries

    Antioxidants, real. But the amount in any kibble is too small to do much. Mostly marketing.

  12. 12
    cranberries

    Often added with a urinary-tract-support marketing angle. Real cranberry compounds help in concentrate form, but kibble doses are small.

  13. 13
    carrots

    Real vegetable. Fiber, beta-carotene, and a small amount of antioxidant value.

  14. 14
    spinach

    Leafy green. Some iron, vitamin K, and fiber. The dose in kibble is small but it's real food.

  15. 15
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  16. 16
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  17. 17
    choline chloride

    Essential nutrient for liver and brain function. Standard inclusion in complete dog foods.

  18. 18
    dl-methionine

    Essential amino acid. Often added when plant proteins dominate, since methionine is naturally lower in pulses than meat.

  19. 19
    taurine

    Amino acid critical for heart health. Especially important in grain-free or pulse-heavy formulas where natural taurine precursors run thin.

  20. 20
    vitamin e supplement

    Required nutrient and a natural antioxidant. Often pulls double duty as a preservative.

  21. 21
    niacin supplement

    B vitamin (B3). Required in complete dog foods, added as a supplement to standardize the dose.

  22. 22
    calcium pantothenate

    Same as d-calcium pantothenate. Vitamin B5 in standardized form.

  23. 23
    vitamin a supplement

    Vitamin A in stable, standardized form. Required for vision, immune function, and growth.

  24. 24
    riboflavin supplement

    B vitamin (B2). Required in complete dog foods. The standardized form ensures consistent dosing.

  25. 25
    thiamine mononitrate

    B vitamin (B1). Essential for nervous system function. Cooked-in vitamin loss is why thiamine is always added back.

Showing first 25 of 41. Position 1-5 has the largest weight in the recipe.

25 of 25 ingredients have a curated note. Coverage grows over time.