Heartland Choice Chicken & Potato Grain-Free Dry Dog Food, 28-lb bag
Ultimates Heartland Choice Chicken & Potato Grain-Free Dry Dog Food, 28-lb bag earns a Sniff Score of 50/100 (C) with Fair evidence. 1 controversial ingredient flagged. Score capped at 59 due to no AAFCO statement.
Graded by The Sniff System
Low protein quality. chicken meal delivers limited bioavailable amino acids.
No AAFCO statement. Nutritional completeness unverified.
Controversial ingredients · 1
- sodium seleniteSynthetic selenium source. Selenium is essential, but sodium selenite has a narrower safety margin than organic alternatives like selenium yeast. Better-formulated foods use the organic form.
Every flagged ingredient has a published basis (confirmed harm / regulatory action / precautionary). See methodology →
Read why each ingredient is good or bad for dogs.
- 1protein animalchicken meal
Chicken with the water cooked out. Per pound, packs more protein than fresh chicken.
- 2vegetablepotato
Standard white potato. Steady carb source, common starch in grain-free recipes.
- 3legumepeas
Cheap protein bulk. Fine in small amounts, but when peas stack with lentils and chickpeas in the top ingredients, it's the pattern the FDA flagged in its heart-disease investigation. See why →
- 4fatchicken fat
Despite the name, a high-quality energy source. Concentrated calories plus essential fatty acids like linoleic acid.
- 5legumechickpeas
Also called garbanzo beans. Affordable plant protein source, part of the legume stack the FDA examined in its heart-disease investigation. See why →
- 6fiberpea fiber
Insoluble fiber from peas. Doesn't carry the protein-inflation concern of pea protein. Mostly there for stool quality.
- 7vegetablesweet potato
Complex carb with fiber and beta-carotene. Gentle on the stomach.
- 8othernatural flavor
Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.
- 9fatflaxseed
Plant source of omega-3. Helpful for skin and coat, though dogs absorb omega-3 from fish more efficiently.
- 10fruitapples
Real fruit, some fiber and antioxidants. The amount in kibble is too small to matter much.
- 11fruitblueberries
Antioxidants, real. But the amount in any kibble is too small to do much. Mostly marketing.
- 12fruitcranberries
Often added with a urinary-tract-support marketing angle. Real cranberry compounds help in concentrate form, but kibble doses are small.
- 13vegetablecarrots
Real vegetable. Fiber, beta-carotene, and a small amount of antioxidant value.
- 14vegetablespinach
Leafy green. Some iron, vitamin K, and fiber. The dose in kibble is small but it's real food.
- 15mineralsalt
Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.
- 16mineralpotassium chloride
Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.
- 17supplementcholine chloride
Essential nutrient for liver and brain function. Standard inclusion in complete dog foods.
- 18supplementdl-methionine
Essential amino acid. Often added when plant proteins dominate, since methionine is naturally lower in pulses than meat.
- 19supplementtaurine
Amino acid critical for heart health. Especially important in grain-free or pulse-heavy formulas where natural taurine precursors run thin.
- 20vitaminvitamin e supplement
Required nutrient and a natural antioxidant. Often pulls double duty as a preservative.
- 21vitaminniacin supplement
B vitamin (B3). Required in complete dog foods, added as a supplement to standardize the dose.
- 22vitamincalcium pantothenate
Same as d-calcium pantothenate. Vitamin B5 in standardized form.
- 23vitaminvitamin a supplement
Vitamin A in stable, standardized form. Required for vision, immune function, and growth.
- 24vitaminriboflavin supplement
B vitamin (B2). Required in complete dog foods. The standardized form ensures consistent dosing.
- 25vitaminthiamine mononitrate
B vitamin (B1). Essential for nervous system function. Cooked-in vitamin loss is why thiamine is always added back.
Showing first 25 of 41. Position 1-5 has the largest weight in the recipe.
25 of 25 ingredients have a curated note. Coverage grows over time.