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Sniff
Tender & True Chicken & Brown Rice Recipe Dry Dog Food, 23-lb bag
Tender & True

Chicken & Brown Rice Recipe Dry Dog Food, 23-lb bag

Evidence Fair
dry all life stages $3.35/lb

Tender & True Chicken & Brown Rice Recipe Dry Dog Food, 23-lb bag earns a Sniff Score of 59/100 (C) with Fair evidence. Zero controversial ingredients flagged. Score capped at 59 due to no AAFCO statement.

Graded by The Sniff System

Why this score

Strong protein profile with chicken as the primary ingredient, delivering high biological value.

PQI

Quality carbohydrate sources with fermentable fiber.

CQI

Quality fat sources: named fat with marine oil (EPA and DHA source).

FQI

Score capped at 59 due to no AAFCO statement.

CAP why?

No AAFCO statement. Nutritional completeness unverified.

ACF

Controversial ingredients · 1

  • sodium selenite
    Synthetic selenium source. Selenium is essential, but sodium selenite has a narrower safety margin than organic alternatives like selenium yeast. Better-formulated foods use the organic form.

Every flagged ingredient has a published basis (confirmed harm / regulatory action / precautionary). See methodology →

Guaranteed analysis
Dry-matter protein: 29%
Protein
26%
min (as fed)
Fat
16%
min (as fed)
Fiber
3%
max (as fed)
Moisture
10%
max
Ingredients

Read why each ingredient is good or bad for dogs.

44 total
Good Neutral Watch Flagged
  1. 1
    chicken

    Real meat. Primary protein source, with the amino acid profile dogs actually evolved to eat.

  2. 2
    chicken meal

    Chicken with the water cooked out. Per pound, packs more protein than fresh chicken.

  3. 3
    brown rice

    Whole grain that's easy to digest. Steady carb energy plus a little fiber.

  4. 4
    tapioca starch

    Refined cassava starch, used as a binder. Easy to digest, low on nutrition.

  5. 5
    potato starch

    Refined potato. Pure carb energy, low on other nutrition. Often used as a binder in grain-free recipes.

  6. 6
    flaxseed meal
  7. 7
    whitefish meal

    Whitefish cooked into a dry concentrate. Strong protein source, common in premium formulas.

  8. 8
    chicken fat

    Despite the name, a high-quality energy source. Concentrated calories plus essential fatty acids like linoleic acid.

  9. 9
    dried beet pulp

    Soluble fiber from sugar-beet processing. Sometimes treated as a filler, but it's actually one of the better fiber sources in kibble.

  10. 10
    chicken liver

    Organ meat. Dense in protein, iron, vitamin A, and the B vitamins. Among the most nutrient-rich ingredients a dog can eat.

  11. 11
    natural flavors

    Same as natural flavor. Usually hydrolyzed liver or broth, adds palatability.

  12. 12
    menhaden fish oil

    Omega-3 from menhaden, a small oily fish. Same skin and coat support as salmon oil.

  13. 13
    potato flour
  14. 14
    choline chloride

    Essential nutrient for liver and brain function. Standard inclusion in complete dog foods.

  15. 15
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  16. 16
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  17. 17
    mixed tocopherols

    Natural vitamin E used to keep fats from going rancid. The good kind of preservative.

  18. 18
    monosodium phosphate

    Mineral source and preservative. Standard inclusion at small doses.

  19. 19
    taurine

    Amino acid critical for heart health. Especially important in grain-free or pulse-heavy formulas where natural taurine precursors run thin.

  20. 20
    ascorbic acid

    Vitamin C. Pulls double duty as a natural antioxidant preservative.

  21. 21
    vitamin e supplement

    Required nutrient and a natural antioxidant. Often pulls double duty as a preservative.

  22. 22
    zinc proteinate

    Zinc bound to protein for better absorption. The premium form of the mineral, versus zinc oxide which sits cheaper on the label.

  23. 23
    zinc sulfate

    Inorganic zinc. Effective at AAFCO doses but less well-absorbed than chelated forms like zinc proteinate.

  24. 24
    manganous oxide

    Inorganic manganese. Functional, cheaper than chelated forms, less efficiently absorbed.

  25. 25
    manganese proteinate

    Manganese bound to protein for better absorption. The chelated form most premium brands use.

Showing first 25 of 44. Position 1-5 has the largest weight in the recipe.

23 of 25 ingredients have a curated note. Coverage grows over time.

AAFCO statement

Offers 100% complete and balanced nutrition for dogs of all life stages.