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Purina Pro Plan Puppy Small Breed High-Protein Chicken & Brown Rice Entree Wet Dog Food, 5.5-oz can, case of 24
Purina Pro Plan

Puppy Small Breed High-Protein Chicken & Brown Rice Entree Wet Dog Food, 5.5-oz can, case of 24

Evidence Fair
AAFCO compliance inferred from product name
wet $5.73/lb

Purina Pro Plan Puppy Small Breed High-Protein Chicken & Brown Rice Entree Wet Dog Food, 5.5-oz can, case of 24 earns a Sniff Score of 49/100 (C) with Fair evidence. 3 controversial ingredients flagged. Score capped at 64 due to 3 WATCH ingredients.

Graded by The Sniff System

Why this score

Quality carbohydrate sources with declared fiber.

CQI

Quality fat sources: named fat with marine oil (EPA and DHA source).

FQI

AAFCO feeding trial substantiation for growth.

ACF

Score capped at 64 due to 3 WATCH ingredients.

CAP why?

Contains carrageenan. Plausible rodent colitis mechanism, no direct canine clinical evidence at food-grade levels. Concern elevated for dogs with IBD..

CIP

Contains meat by-products. Unnamed by-products lack species traceability. Named by-products (chicken by-products) are CLEAR..

CIP

Controversial ingredients · 3

  • meat by-products
    Unspecified species. AAFCO definition allows organs, blood, bone. but the lack of a named source means quality and consistency are not auditable.
  • sodium selenite
    Synthetic selenium source. Selenium is essential, but sodium selenite has a narrower safety margin than organic alternatives like selenium yeast. Better-formulated foods use the organic form.
  • carrageenan
    Seaweed-derived thickener; some studies link it to gastrointestinal inflammation. Most common in wet foods but appears in some kibble gravies.

Every flagged ingredient has a published basis (confirmed harm / regulatory action / precautionary). See methodology →

Guaranteed analysis
Dry-matter protein: 45% ⓘ
Protein
10%
min (as fed)
Fat
7.5%
min (as fed)
Fiber
1.5%
max (as fed)
Moisture
78%
max

Wet and fresh foods contain more water than kibble (typically 65-78%). On a dry-matter basis, this food's protein content is roughly 45%, comparable to premium kibble (typically 30-45% DMB protein).

Ingredients

Read why each ingredient is good or bad for dogs.

20 total
Good Neutral Watch Flagged
  1. 1
    chicken

    Real meat. Primary protein source, with the amino acid profile dogs actually evolved to eat.

  2. 2
    water

    Just water. Counted on the label of any wet or fresh food. The number tells you the moisture content.

  3. 3
    liver

    Generic liver, usually chicken or beef. Among the most nutrient-dense ingredients a dog can eat. Named species is more informative.

  4. 4
    meat by-products Flagged

    Unnamed organ meats and tissue. Could be nutritious, but no species is listed, so quality varies by batch.

  5. 5
    fish
  6. 6
    brown rice

    Whole grain that's easy to digest. Steady carb energy plus a little fiber.

  7. 7
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  8. 8
    zinc sulfate

    Inorganic zinc. Effective at AAFCO doses but less well-absorbed than chelated forms like zinc proteinate.

  9. 9
    ferrous sulfate

    Inorganic iron. Standard mineral source. Iron proteinate is the gentler, better-absorbed premium form.

  10. 10
    copper sulfate

    Inorganic copper. Standard, effective at small doses. Premium formulas tend to use copper proteinate instead.

  11. 11
    manganese sulfate

    Inorganic manganese. Functional but less well-absorbed than the chelated proteinate form.

  12. 12
    potassium iodide

    Source of iodine, an essential trace mineral for thyroid function. Required for AAFCO-complete formulas.

  13. 13
    sodium selenite Flagged

    Inorganic selenium. Effective at AAFCO levels, no documented safety concern in dogs despite what some pet food blogs claim. Selenium yeast is a marginal upgrade, not a necessity. See why →

  14. 14
    guar gum

    Thickener common in wet food. Emerging research on emulsifiers and the gut microbiome, but no smoking gun in dogs yet.

  15. 15
    fish oil

    Concentrated omega-3s. The reason 'EPA' and 'DHA' get to show up on the bag.

  16. 16
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  17. 17
    magnesium sulfate

    Source of magnesium, a required mineral. Standard inclusion in complete diets.

  18. 18
    carrageenan Flagged

    Seaweed-derived thickener. Some lab studies suggest gut inflammation, but the evidence in pets is mixed.

  19. 19
    choline chloride

    Essential nutrient for liver and brain function. Standard inclusion in complete dog foods.

  20. 20
    calcium carbonate

    Source of calcium. Functional. Required in complete dog foods, especially those without bone-in meat meals.

19 of 20 ingredients have a curated note. Coverage grows over time.