Skip to main content
Sniff
Purina Pro Plan Complete Essentials Beef & Rice Entree Wet Dog Food, 13-oz can, case of 12
Purina Pro Plan

Complete Essentials Beef & Rice Entree Wet Dog Food, 13-oz can, case of 12

Evidence Fair
AAFCO compliance inferred from product name
wet $3.53/lb

Purina Pro Plan Complete Essentials Beef & Rice Entree Wet Dog Food, 13-oz can, case of 12 earns a Sniff Score of 43/100 (D) with Fair evidence. 3 controversial ingredients flagged. Score capped at 64 due to 3 WATCH ingredients.

Graded by The Sniff System

Why this score

Reasonable protein quality. beef delivers solid amino acid coverage.

PQI

AAFCO feeding trial substantiation for not stated.

ACF

Includes egg, named fish, or organ meat for diverse high-bioavailability protein.

STACK

Score capped at 64 due to 3 WATCH ingredients.

CAP why?

No declared omega-3 source. Fish oil, salmon oil, and algae oil all absent.

FQI

Contains carrageenan. Plausible rodent colitis mechanism, no direct canine clinical evidence at food-grade levels. Concern elevated for dogs with IBD..

CIP

Controversial ingredients · 3

  • meat by-products
    Unspecified species. AAFCO definition allows organs, blood, bone. but the lack of a named source means quality and consistency are not auditable.
  • sodium selenite
    Synthetic selenium source. Selenium is essential, but sodium selenite has a narrower safety margin than organic alternatives like selenium yeast. Better-formulated foods use the organic form.
  • carrageenan
    Seaweed-derived thickener; some studies link it to gastrointestinal inflammation. Most common in wet foods but appears in some kibble gravies.

Every flagged ingredient has a published basis (confirmed harm / regulatory action / precautionary). See methodology →

Guaranteed analysis
Dry-matter protein: 41% ⓘ
Protein
9%
min (as fed)
Fat
6%
min (as fed)
Fiber
1.5%
max (as fed)
Moisture
78%
max

Wet and fresh foods contain more water than kibble (typically 65-78%). On a dry-matter basis, this food's protein content is roughly 41%, comparable to premium kibble (typically 30-45% DMB protein).

Ingredients

Read why each ingredient is good or bad for dogs.

29 total
Good Neutral Watch Flagged
  1. 1
    beef

    Real meat. Dense in protein and iron. Some dogs are sensitive to it, but for most it's an excellent base.

  2. 2
    water

    Just water. Counted on the label of any wet or fresh food. The number tells you the moisture content.

  3. 3
    liver

    Generic liver, usually chicken or beef. Among the most nutrient-dense ingredients a dog can eat. Named species is more informative.

  4. 4
    meat by-products Flagged

    Unnamed organ meats and tissue. Could be nutritious, but no species is listed, so quality varies by batch.

  5. 5
    chicken

    Real meat. Primary protein source, with the amino acid profile dogs actually evolved to eat.

  6. 6
    rice

    Generic rice. Could be white or brown, the label doesn't say. Brown rice would be specified if it were.

  7. 7
    fish
  8. 8
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  9. 9
    zinc sulfate

    Inorganic zinc. Effective at AAFCO doses but less well-absorbed than chelated forms like zinc proteinate.

  10. 10
    ferrous sulfate

    Inorganic iron. Standard mineral source. Iron proteinate is the gentler, better-absorbed premium form.

  11. 11
    copper sulfate

    Inorganic copper. Standard, effective at small doses. Premium formulas tend to use copper proteinate instead.

  12. 12
    manganese sulfate

    Inorganic manganese. Functional but less well-absorbed than the chelated proteinate form.

  13. 13
    potassium iodide

    Source of iodine, an essential trace mineral for thyroid function. Required for AAFCO-complete formulas.

  14. 14
    sodium selenite Flagged

    Inorganic selenium. Effective at AAFCO levels, no documented safety concern in dogs despite what some pet food blogs claim. Selenium yeast is a marginal upgrade, not a necessity. See why →

  15. 15
    guar gum

    Thickener common in wet food. Emerging research on emulsifiers and the gut microbiome, but no smoking gun in dogs yet.

  16. 16
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  17. 17
    carrageenan Flagged

    Seaweed-derived thickener. Some lab studies suggest gut inflammation, but the evidence in pets is mixed.

  18. 18
    vitamin e supplement

    Required nutrient and a natural antioxidant. Often pulls double duty as a preservative.

  19. 19
    niacin supplement

    B vitamin (B3). Required in complete dog foods, added as a supplement to standardize the dose.

  20. 20
    thiamine mononitrate

    B vitamin (B1). Essential for nervous system function. Cooked-in vitamin loss is why thiamine is always added back.

  21. 21
    calcium pantothenate

    Same as d-calcium pantothenate. Vitamin B5 in standardized form.

  22. 22
    pyridoxine hydrochloride

    B vitamin (B6). Essential for protein metabolism. Standard inclusion in complete formulas.

  23. 23
    vitamin b-12 supplement
  24. 24
    riboflavin supplement

    B vitamin (B2). Required in complete dog foods. The standardized form ensures consistent dosing.

  25. 25
    vitamin a supplement

    Vitamin A in stable, standardized form. Required for vision, immune function, and growth.

Showing first 25 of 29. Position 1-5 has the largest weight in the recipe.

23 of 25 ingredients have a curated note. Coverage grows over time.