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Purina Pro Plan Complete Essentials Adult 7+ Shredded Blend Chicken & Rice High Protein Formula with Probiotics Dry Dog Food, 34-lb bag
Purina Pro Plan

Complete Essentials Adult 7+ Shredded Blend Chicken & Rice High Protein Formula with Probiotics Dry Dog Food, 34-lb bag

Evidence Fair
AAFCO compliance inferred from product name
dry $2.28/lb

Purina Pro Plan Complete Essentials Adult 7+ Shredded Blend Chicken & Rice High Protein Formula with Probiotics Dry Dog Food, 34-lb bag earns a Sniff Score of 69/100 (B) with Fair evidence. Zero controversial ingredients flagged. Reasonable protein quality. chicken delivers solid amino acid coverage..

Graded by The Sniff System

Why this score

Reasonable protein quality. chicken delivers solid amino acid coverage.

PQI

Quality carbohydrate sources with declared fiber.

CQI

Quality fat sources: named fat with marine oil (EPA and DHA source).

FQI

Controversial ingredients · 1

  • sodium selenite
    Synthetic selenium source. Selenium is essential, but sodium selenite has a narrower safety margin than organic alternatives like selenium yeast. Better-formulated foods use the organic form.

Every flagged ingredient has a published basis (confirmed harm / regulatory action / precautionary). See methodology →

Guaranteed analysis
Dry-matter protein: 33% ⓘ
Protein
29%
min (as fed)
Fat
14%
min (as fed)
Fiber
3%
max (as fed)
Moisture
12%
max
Ingredients

Read why each ingredient is good or bad for dogs.

33 total
Good Neutral Watch Flagged
  1. 1
    chicken

    Real meat. Primary protein source, with the amino acid profile dogs actually evolved to eat.

  2. 2
    rice

    Generic rice. Could be white or brown, the label doesn't say. Brown rice would be specified if it were.

  3. 3
    poultry by-product meal

    Unnamed poultry. The mix can include any combination of chicken, turkey, or other birds, with no traceability. Named by-product meals are fine. This one isn't.

  4. 4
    soybean meal

    Concentrated soy protein. Cheap plant protein that pads the label number, common in budget formulas.

  5. 5
    corn protein meal

    Concentrated corn protein. Similar in role to corn gluten meal, pads the protein number on the label without matching meat amino acids.

  6. 6
    whole grain corn

    Whole corn with the kernel intact. Decent fiber and B vitamins, though it can crowd out meat in cheaper recipes.

  7. 7
    wheat

    Whole wheat. Fine for most dogs, though a portion are sensitive. Not a quality concern, just a fit-for-your-dog question.

  8. 8
    beef fat preserved with mixed-tocopherols

    Real animal fat from a named species, with natural vitamin E doing the preservation. The clean version.

  9. 9
    corn germ meal
  10. 10
    barley

    Whole grain with a low glycemic profile and some soluble fiber. Easy on blood sugar.

  11. 11
    dried egg product

    Whole eggs with the water removed. Same nutritional value as fresh eggs, just shelf-stable.

  12. 12
    fish meal

    Concentrated fish protein, usually whitefish, herring, or mackerel. Strong amino acid profile.

  13. 13
    natural flavor

    Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.

  14. 14
    glycerin

    Humectant used in soft-moist foods to keep them chewy. Safe in moderation but a signal of a processed semi-moist product.

  15. 15
    fish oil

    Concentrated omega-3s. The reason 'EPA' and 'DHA' get to show up on the bag.

  16. 16
    wheat bran
  17. 17
    calcium carbonate

    Source of calcium. Functional. Required in complete dog foods, especially those without bone-in meat meals.

  18. 18
    soybean oil

    Plant oil. High in omega-6, which is required but commonly oversupplied. Fine in moderation.

  19. 19
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  20. 20
    mono and dicalcium phosphate

    Source of calcium and phosphorus. Standard inclusion in complete dog foods.

  21. 21
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  22. 22
    zinc proteinate

    Zinc bound to protein for better absorption. The premium form of the mineral, versus zinc oxide which sits cheaper on the label.

  23. 23
    ferrous sulfate

    Inorganic iron. Standard mineral source. Iron proteinate is the gentler, better-absorbed premium form.

  24. 24
    manganese proteinate

    Manganese bound to protein for better absorption. The chelated form most premium brands use.

  25. 25
    copper proteinate

    Copper bound to protein for better absorption. Common in better-formulated diets.

Showing first 25 of 33. Position 1-5 has the largest weight in the recipe.

23 of 25 ingredients have a curated note. Coverage grows over time.