True Instinct High-Protein with Real Turkey & Venison Dry Dog Food, 36-lb bag
Purina ONE True Instinct High-Protein with Real Turkey & Venison Dry Dog Food, 36-lb bag earns a Sniff Score of 56/100 (C) with Fair evidence. Zero controversial ingredients flagged. Score capped at 59 due to no AAFCO statement.
Graded by The Sniff System
Reasonable protein quality. turkey delivers solid amino acid coverage.
No declared omega-3 source. Fish oil, salmon oil, and algae oil all absent.
No AAFCO statement. Nutritional completeness unverified.
Controversial ingredients · 1
- sodium seleniteSynthetic selenium source. Selenium is essential, but sodium selenite has a narrower safety margin than organic alternatives like selenium yeast. Better-formulated foods use the organic form.
Every flagged ingredient has a published basis (confirmed harm / regulatory action / precautionary). See methodology →
Read why each ingredient is good or bad for dogs.
- 1protein animalturkey
Real meat. Lean protein, good amino acid profile, often well-tolerated by dogs sensitive to chicken.
- 2protein animalchicken meal
Chicken with the water cooked out. Per pound, packs more protein than fresh chicken.
- 3protein plantsoybean meal
Concentrated soy protein. Cheap plant protein that pads the label number, common in budget formulas.
- 4beef fat preserved with mixed tocopherols
- 5grainwheat
Whole wheat. Fine for most dogs, though a portion are sensitive. Not a quality concern, just a fit-for-your-dog question.
- 6grainwhole grain corn
Whole corn with the kernel intact. Decent fiber and B vitamins, though it can crowd out meat in cheaper recipes.
- 7corn protein meal
Concentrated corn protein. Similar in role to corn gluten meal, pads the protein number on the label without matching meat amino acids.
- 8soy flour
Refined soy. Cheap plant protein, common in budget formulas. Pads the protein percent without matching meat amino acids.
- 9corn germ meal
- 10glycerin
Humectant used in soft-moist foods to keep them chewy. Safe in moderation but a signal of a processed semi-moist product.
- 11protein animalvenison
Real meat, lean and gamey. Used as a novel protein for dogs with sensitivities.
- 12othernatural flavor
Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.
- 13oat meal
Alternate spelling of oatmeal. Gentle whole grain, steady carb energy, soluble fiber.
- 14mineralsalt
Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.
- 15mono and dicalcium phosphate
Source of calcium and phosphorus. Standard inclusion in complete dog foods.
- 16mineralcalcium carbonate
Source of calcium. Functional. Required in complete dog foods, especially those without bone-in meat meals.
- 17mineralpotassium chloride
Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.
- 18mineralzinc sulfate
Inorganic zinc. Effective at AAFCO doses but less well-absorbed than chelated forms like zinc proteinate.
- 19mineralferrous sulfate
Inorganic iron. Standard mineral source. Iron proteinate is the gentler, better-absorbed premium form.
- 20mineralmanganese sulfate
Inorganic manganese. Functional but less well-absorbed than the chelated proteinate form.
- 21mineralcopper sulfate
Inorganic copper. Standard, effective at small doses. Premium formulas tend to use copper proteinate instead.
- 22mineralcalcium iodate
Source of iodine for thyroid function. Functional, required in complete formulas.
- 23mineralsodium selenite Flagged
Inorganic selenium. Effective at AAFCO levels, no documented safety concern in dogs despite what some pet food blogs claim. Selenium yeast is a marginal upgrade, not a necessity. See why →
- 24supplementcholine chloride
Essential nutrient for liver and brain function. Standard inclusion in complete dog foods.
- 25malted barley extract. j417425
22 of 25 ingredients have a curated note. Coverage grows over time.