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PetPlate Human Grade Beef Starter Pack Fresh Wet & Air-Dried Baked Dry Dog Food, 12-oz cup, case of 4
PetPlate

Human Grade Beef Starter Pack Fresh Wet & Air-Dried Baked Dry Dog Food, 12-oz cup, case of 4

Evidence Fair
air dried $22.50/lb

PetPlate Human Grade Beef Starter Pack Fresh Wet & Air-Dried Baked Dry Dog Food, 12-oz cup, case of 4 earns a Sniff Score of 59/100 (C) with Fair evidence. Zero controversial ingredients flagged. Score capped at 59 due to no AAFCO statement.

Graded by The Sniff System

Why this score

Reasonable protein quality. freshcooked barkin' beef: ground beef delivers solid amino acid coverage.

PQI

Quality fat sources: named fat with marine oil (EPA and DHA source).

FQI

Quality carbohydrate sources with fermentable fiber.

CQI

Score capped at 59 due to no AAFCO statement.

CAP why?

No AAFCO statement. Nutritional completeness unverified.

ACF

Controversial ingredients · 1

  • sodium selenite
    Synthetic selenium source. Selenium is essential, but sodium selenite has a narrower safety margin than organic alternatives like selenium yeast. Better-formulated foods use the organic form.

Every flagged ingredient has a published basis (confirmed harm / regulatory action / precautionary). See methodology →

Guaranteed analysis
Dry-matter protein: 31% ⓘ
Protein
7.9%
min (as fed)
Fat
5.5%
min (as fed)
Fiber
0.9%
max (as fed)
Moisture
74.7%
max

Wet and fresh foods contain more water than kibble (typically 65-78%). On a dry-matter basis, this food's protein content is roughly 31%, comparable to premium kibble (typically 30-45% DMB protein).

Ingredients

Read why each ingredient is good or bad for dogs.

59 total
Good Neutral Watch Flagged
  1. 1
    freshcooked barkin' beef: ground beef
  2. 2
    sweet potato

    Complex carb with fiber and beta-carotene. Gentle on the stomach.

  3. 3
    potato

    Standard white potato. Steady carb source, common starch in grain-free recipes.

  4. 4
    beef liver

    Organ meat. Among the most nutrient-dense ingredients available, rich in B vitamins, iron, and vitamin A.

  5. 5
    peas

    Cheap protein bulk. Fine in small amounts, but when peas stack with lentils and chickpeas in the top ingredients, it's the pattern the FDA flagged in its heart-disease investigation. See why →

  6. 6
    carrots

    Real vegetable. Fiber, beta-carotene, and a small amount of antioxidant value.

  7. 7
    apples

    Real fruit, some fiber and antioxidants. The amount in kibble is too small to matter much.

  8. 8
    vinegar

    Mild acid used for flavor or pH adjustment. Safe at typical inclusion.

  9. 9
    dicalcium phosphate

    Calcium and phosphorus combined. Required source of both minerals, especially in formulas without much bone content.

  10. 10
    potato starch

    Refined potato. Pure carb energy, low on other nutrition. Often used as a binder in grain-free recipes.

  11. 11
    safflower oil
  12. 12
    salmon oil

    Pure omega-3s. The thing skin-and-coat formulas are usually built around.

  13. 13
    calcium carbonate

    Source of calcium. Functional. Required in complete dog foods, especially those without bone-in meat meals.

  14. 14
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  15. 15
    natural flavor

    Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.

  16. 16
    ferrous fumarate
  17. 17
    magnesium oxide

    Inorganic magnesium. Functional at AAFCO doses, less efficiently absorbed than chelated forms.

  18. 18
    copper amino acid complex

    Copper bound to amino acids for better absorption. Premium form versus copper sulfate.

  19. 19
    zinc oxide

    Inorganic zinc. Cheapest mineral form on the market. Functional but less bioavailable than chelated alternatives.

  20. 20
    potassium iodide

    Source of iodine, an essential trace mineral for thyroid function. Required for AAFCO-complete formulas.

  21. 21
    manganese amino acid complex

    Manganese bound to amino acids for better absorption. The chelated form most premium brands use.

  22. 22
    sodium selenite Flagged

    Inorganic selenium. Effective at AAFCO levels, no documented safety concern in dogs despite what some pet food blogs claim. Selenium yeast is a marginal upgrade, not a necessity. See why →

  23. 23
    mixed tocopherols

    Natural vitamin E used to keep fats from going rancid. The good kind of preservative.

  24. 24
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  25. 25
    malt extract

Showing first 25 of 59. Position 1-5 has the largest weight in the recipe.

21 of 25 ingredients have a curated note. Coverage grows over time.