Skip to main content
Sniff
Next Level Super Premium Pet Food Beef & Brown Rice Recipe Dry Dog Food, 28-lb bag
Next Level Super Premium Pet Food

Beef & Brown Rice Recipe Dry Dog Food, 28-lb bag

Evidence Fair
dry $1.91/lb

Next Level Super Premium Pet Food Beef & Brown Rice Recipe Dry Dog Food, 28-lb bag earns a Sniff Score of 59/100 (C) with Fair evidence. Zero controversial ingredients flagged. Score capped at 59 due to no AAFCO statement.

Graded by The Sniff System

Why this score

Strong protein profile with beef as the primary ingredient, delivering high biological value.

PQI

Quality carbohydrate sources with fermentable fiber.

CQI

Premium micronutrient forms such as chelated minerals or natural vitamin E.

MNI

Score capped at 59 due to no AAFCO statement.

CAP why?

No AAFCO statement. Nutritional completeness unverified.

ACF
Guaranteed analysis
Dry-matter protein: 27%
Protein
24%
min (as fed)
Fat
12%
min (as fed)
Fiber
4.5%
max (as fed)
Moisture
10%
max
Ingredients

Read why each ingredient is good or bad for dogs.

45 total
Good Neutral Watch Flagged
  1. 1
    beef

    Real meat. Dense in protein and iron. Some dogs are sensitive to it, but for most it's an excellent base.

  2. 2
    brown rice

    Whole grain that's easy to digest. Steady carb energy plus a little fiber.

  3. 3
    beef meal

    Beef cooked down to a dry concentrate. More protein per pound than fresh beef.

  4. 4
    grain sorghum

    Same as sorghum. Whole grain with a low glycemic index. Gluten-free, well-tolerated.

  5. 5
    peas

    Cheap protein bulk. Fine in small amounts, but when peas stack with lentils and chickpeas in the top ingredients, it's the pattern the FDA flagged in its heart-disease investigation. See why →

  6. 6
    chicken fat

    Despite the name, a high-quality energy source. Concentrated calories plus essential fatty acids like linoleic acid.

  7. 7
    dried beet pulp

    Soluble fiber from sugar-beet processing. Sometimes treated as a filler, but it's actually one of the better fiber sources in kibble.

  8. 8
    pork meal

    Pork cooked into a dry concentrate. Per pound, more protein than fresh pork.

  9. 9
    hydrolyzed whole chicken
  10. 10
    dried yeast

    Natural source of B vitamins and trace minerals. Adds a savory flavor that dogs respond well to.

  11. 11
    flaxseed

    Plant source of omega-3. Helpful for skin and coat, though dogs absorb omega-3 from fish more efficiently.

  12. 12
    natural flavors

    Same as natural flavor. Usually hydrolyzed liver or broth, adds palatability.

  13. 13
    blood meal
  14. 14
    yeast culture

    Fermented yeast. Source of B vitamins and beta-glucans that some research suggests support immune function.

  15. 15
    dehydrated alfalfa meal

    Dried alfalfa. Fiber and trace minerals. Not exciting but it's a real plant ingredient.

  16. 16
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  17. 17
    dried kelp

    Natural source of iodine and trace minerals. A common premium-brand inclusion.

  18. 18
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  19. 19
    choline chloride

    Essential nutrient for liver and brain function. Standard inclusion in complete dog foods.

  20. 20
    dried chicory root

    Natural prebiotic. Feeds beneficial gut bacteria. The same compound (inulin) used in human gut-health products.

  21. 21
    taurine

    Amino acid critical for heart health. Especially important in grain-free or pulse-heavy formulas where natural taurine precursors run thin.

  22. 22
    dl-methionine

    Essential amino acid. Often added when plant proteins dominate, since methionine is naturally lower in pulses than meat.

  23. 23
    l-carnitine

    Amino acid derivative that helps the body convert fat into energy. Common in weight-management formulas.

  24. 24
    tomato pomace

    The fiber-rich byproduct of tomato processing. Sometimes flagged unfairly. It's a real fiber source, not a filler shortcut.

  25. 25
    carrots

    Real vegetable. Fiber, beta-carotene, and a small amount of antioxidant value.

Showing first 25 of 45. Position 1-5 has the largest weight in the recipe.

23 of 25 ingredients have a curated note. Coverage grows over time.