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I and Love and You Naked Essentials Grain-Free Lamb and Bison Recipe Dry Dog Food, 40-lb bag
I and Love and You

Naked Essentials Grain-Free Lamb and Bison Recipe Dry Dog Food, 40-lb bag

Evidence Fair
dry $2.75/lb

I and Love and You Naked Essentials Grain-Free Lamb and Bison Recipe Dry Dog Food, 40-lb bag earns a Sniff Score of 70/100 (B) with Fair evidence. 1 controversial ingredient flagged. Strong protein profile with lamb as the primary ingredient, delivering high biological value..

Graded by The Sniff System

Why this score

Strong protein profile with lamb as the primary ingredient, delivering high biological value.

PQI

Quality fat sources: named fat with marine oil (EPA and DHA source).

FQI

Premium micronutrient forms such as chelated minerals or natural vitamin E.

MNI

Contains high legume stacking. Multiple pulse-family ingredients in top 15. Mitigated by taurine supplementation or organ meat (natural taurine precursor) in top 10..

CIP

Controversial ingredients · 1

  • sodium selenite
    Synthetic selenium source. Selenium is essential, but sodium selenite has a narrower safety margin than organic alternatives like selenium yeast. Better-formulated foods use the organic form.

Every flagged ingredient has a published basis (confirmed harm / regulatory action / precautionary). See methodology →

Guaranteed analysis
Dry-matter protein: 31%
Protein
30%
min (as fed)
Fat
15%
min (as fed)
Fiber
4%
max (as fed)
Moisture
4%
max
Ingredients

Read why each ingredient is good or bad for dogs.

46 total
Good Neutral Watch Flagged
  1. 1
    lamb

    Real meat. Often used for dogs with chicken or beef sensitivities. Slightly higher fat content than chicken.

  2. 2
    chicken meal

    Chicken with the water cooked out. Per pound, packs more protein than fresh chicken.

  3. 3
    turkey meal

    Turkey with the water cooked out. Per pound, packs more protein than fresh turkey.

  4. 4
    dried garbanzo beans

    Same as chickpeas. Part of the legume stack the FDA investigated. See why →

  5. 5
    dried lentils

    Same concern as peas. Affordable plant protein, but when they pile up in the top 5 ingredients, it's a flag. See why →

  6. 6
    chicken fat

    Despite the name, a high-quality energy source. Concentrated calories plus essential fatty acids like linoleic acid.

  7. 7
    dried peas

    Cheap protein bulk. Fine in small amounts, but when peas stack with lentils and chickpeas in the top ingredients, it's the pattern the FDA flagged in its heart-disease investigation. See why →

  8. 8
    pea starch

    Refined starch from peas, mostly carbs after the protein is removed. Counts toward the legume stack the FDA examined.

  9. 9
    natural flavor

    Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.

  10. 10
    bison

    Real meat, leaner than beef. Used as a novel protein, mostly in premium formulas.

  11. 11
    sweet potato

    Complex carb with fiber and beta-carotene. Gentle on the stomach.

  12. 12
    flaxseeds

    Plural form, same as flaxseed. Plant source of omega-3, helpful for skin and coat.

  13. 13
    dried egg product

    Whole eggs with the water removed. Same nutritional value as fresh eggs, just shelf-stable.

  14. 14
    ground miscanthus grass

    Same as miscanthus grass. A plant fiber source, mostly there for stool quality.

  15. 15
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  16. 16
    monosodium phosphate

    Mineral source and preservative. Standard inclusion at small doses.

  17. 17
    fish oil

    Concentrated omega-3s. The reason 'EPA' and 'DHA' get to show up on the bag.

  18. 18
    sunflower oil

    Common plant oil. Useful in moderation for omega-6, though too much skews the omega ratio against the dog's favor.

  19. 19
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  20. 20
    dried chicory root

    Natural prebiotic. Feeds beneficial gut bacteria. The same compound (inulin) used in human gut-health products.

  21. 21
    ferrous sulfate

    Inorganic iron. Standard mineral source. Iron proteinate is the gentler, better-absorbed premium form.

  22. 22
    iron amino acid chelate

    Iron bound to amino acids for better absorption. Premium form versus inorganic iron sulfate.

  23. 23
    zinc amino acid chelate

    Zinc bound to amino acids for better absorption. Same idea as zinc proteinate, the premium form of the mineral.

  24. 24
    zinc oxide

    Inorganic zinc. Cheapest mineral form on the market. Functional but less bioavailable than chelated alternatives.

  25. 25
    copper sulfate

    Inorganic copper. Standard, effective at small doses. Premium formulas tend to use copper proteinate instead.

Showing first 25 of 46. Position 1-5 has the largest weight in the recipe.

25 of 25 ingredients have a curated note. Coverage grows over time.

AAFCO statement

This recipe is formulated to meet the nutritional levels established by the AAFCO nutrient profiles for dogs of all breeds and life stages.