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Heckova! Bow Wow Cow Beef Complete Meal Raw Freeze-Dried Dog Food, 20-oz bag
Heckova!

Bow Wow Cow Beef Complete Meal Raw Freeze-Dried Dog Food, 20-oz bag

Evidence Fair
freeze dried $34.38/lb

Heckova! Bow Wow Cow Beef Complete Meal Raw Freeze-Dried Dog Food, 20-oz bag earns a Sniff Score of 59/100 (C) with Fair evidence. Zero controversial ingredients flagged. Score capped at 59 due to no AAFCO statement.

Graded by The Sniff System

Why this score

Reasonable protein quality. beef delivers solid amino acid coverage.

PQI

Quality carbohydrate sources with fermentable fiber.

CQI

Includes egg, named fish, or organ meat for diverse high-bioavailability protein.

STACK

Score capped at 59 due to no AAFCO statement.

CAP why?

No AAFCO statement. Nutritional completeness unverified.

ACF

Controversial ingredients · 1

  • sodium selenite
    Synthetic selenium source. Selenium is essential, but sodium selenite has a narrower safety margin than organic alternatives like selenium yeast. Better-formulated foods use the organic form.

Every flagged ingredient has a published basis (confirmed harm / regulatory action / precautionary). See methodology →

Guaranteed analysis
Dry-matter protein: 32% ⓘ
Protein
30%
min (as fed)
Fat
18%
min (as fed)
Fiber
5%
max (as fed)
Moisture
6%
max
Ingredients

Read why each ingredient is good or bad for dogs.

38 total
Good Neutral Watch Flagged
  1. 1
    beef

    Real meat. Dense in protein and iron. Some dogs are sensitive to it, but for most it's an excellent base.

  2. 2
    beef liver

    Organ meat. Among the most nutrient-dense ingredients available, rich in B vitamins, iron, and vitamin A.

  3. 3
    beef kidney

    Organ meat. Dense in B vitamins, iron, and trace minerals. Among the most nutritious ingredients on any label.

  4. 4
    brown rice

    Whole grain that's easy to digest. Steady carb energy plus a little fiber.

  5. 5
    flaxseed

    Plant source of omega-3. Helpful for skin and coat, though dogs absorb omega-3 from fish more efficiently.

  6. 6
    sweet potato

    Complex carb with fiber and beta-carotene. Gentle on the stomach.

  7. 7
    green beans

    Real vegetable. Fiber and a small amount of vitamins. Often used in weight-management formulas because it bulks up a meal without adding calories.

  8. 8
    cranberries

    Often added with a urinary-tract-support marketing angle. Real cranberry compounds help in concentrate form, but kibble doses are small.

  9. 9
    beets

    Whole beets, not to be confused with beet pulp. Real vegetable, fiber and antioxidants.

  10. 10
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  11. 11
    calcium carbonate

    Source of calcium. Functional. Required in complete dog foods, especially those without bone-in meat meals.

  12. 12
    inulin

    Prebiotic fiber that feeds beneficial gut bacteria. Same compound found in chicory root.

  13. 13
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  14. 14
    mixed tocopherols

    Natural vitamin E used to keep fats from going rancid. The good kind of preservative.

  15. 15
    magnesium oxide

    Inorganic magnesium. Functional at AAFCO doses, less efficiently absorbed than chelated forms.

  16. 16
    taurine

    Amino acid critical for heart health. Especially important in grain-free or pulse-heavy formulas where natural taurine precursors run thin.

  17. 17
    broccoli

    Real vegetable. Adds fiber and some antioxidants. Fine in the small amounts used in kibble.

  18. 18
    vegetable

    Unnamed vegetable. No way to know what species. Named vegetables are far more transparent.

  19. 19
    spinach

    Leafy green. Some iron, vitamin K, and fiber. The dose in kibble is small but it's real food.

  20. 20
    iron proteinate

    Iron bound to protein for better absorption. The premium form versus inorganic iron sulfate.

  21. 21
    zinc proteinate

    Zinc bound to protein for better absorption. The premium form of the mineral, versus zinc oxide which sits cheaper on the label.

  22. 22
    ginger root
  23. 23
    kale

    Leafy green with antioxidants and fiber. Small dose in kibble, but it's not just for marketing.

  24. 24
    vitamin e supplement

    Required nutrient and a natural antioxidant. Often pulls double duty as a preservative.

  25. 25
    manganese proteinate

    Manganese bound to protein for better absorption. The chelated form most premium brands use.

Showing first 25 of 38. Position 1-5 has the largest weight in the recipe.

24 of 25 ingredients have a curated note. Coverage grows over time.