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Crave High Protein Chicken Adult Grain-Free Dry Dog Food, 30-lb bag
Crave

High Protein Chicken Adult Grain-Free Dry Dog Food, 30-lb bag

Evidence Fair
AAFCO compliance inferred from product name
dry $2.80/lb

Crave High Protein Chicken Adult Grain-Free Dry Dog Food, 30-lb bag earns a Sniff Score of 60/100 (B) with Fair evidence. 1 controversial ingredient flagged. Score capped at 64 due to DCM-pulse trigger.

Graded by The Sniff System

Why this score

Strong protein profile with chicken as the primary ingredient, delivering high biological value.

PQI

Named fresh meat paired with same-species meal, a strong extrusion architecture.

STACK

AAFCO formulation inferred from declared adult maintenance. Verbatim statement not published by retailer.

ACF

Score capped at 64 due to DCM-pulse trigger.

CAP why?

Contains high legume stacking. Three or more pulse-family ingredients in top 10. Split-ingredient evidence of pea/lentil/chickpea reliance..

CIP

Controversial ingredients · 1

  • sodium selenite
    Synthetic selenium source. Selenium is essential, but sodium selenite has a narrower safety margin than organic alternatives like selenium yeast. Better-formulated foods use the organic form.

Every flagged ingredient has a published basis (confirmed harm / regulatory action / precautionary). See methodology →

Guaranteed analysis
Dry-matter protein: 38% ⓘ
Protein
34%
min (as fed)
Fat
17%
min (as fed)
Fiber
4%
max (as fed)
Moisture
10%
max
Ingredients

Read why each ingredient is good or bad for dogs.

37 total
Good Neutral Watch Flagged
  1. 1
    chicken

    Real meat. Primary protein source, with the amino acid profile dogs actually evolved to eat.

  2. 2
    chicken meal

    Chicken with the water cooked out. Per pound, packs more protein than fresh chicken.

  3. 3
    split peas
  4. 4
    lentils

    Same concern as peas. Affordable plant protein, but when they pile up in the top 5 ingredients, it's a flag. See why →

  5. 5
    pork meal

    Pork cooked into a dry concentrate. Per pound, more protein than fresh pork.

  6. 6
    chicken fat

    Despite the name, a high-quality energy source. Concentrated calories plus essential fatty acids like linoleic acid.

  7. 7
    pea starch

    Refined starch from peas, mostly carbs after the protein is removed. Counts toward the legume stack the FDA examined.

  8. 8
    dried plain beet pulp

    Beet fiber, with the sugar removed. Long unfairly maligned. It's a real soluble fiber that supports stool quality.

  9. 9
    flaxseed

    Plant source of omega-3. Helpful for skin and coat, though dogs absorb omega-3 from fish more efficiently.

  10. 10
    natural flavor

    Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.

  11. 11
    dehydrated alfalfa meal

    Dried alfalfa. Fiber and trace minerals. Not exciting but it's a real plant ingredient.

  12. 12
    choline chloride

    Essential nutrient for liver and brain function. Standard inclusion in complete dog foods.

  13. 13
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  14. 14
    citric acid

    Natural antioxidant preservative. Helps keep fats from going rancid.

  15. 15
    mixed tocopherols

    Natural vitamin E used to keep fats from going rancid. The good kind of preservative.

  16. 16
    dl-methionine

    Essential amino acid. Often added when plant proteins dominate, since methionine is naturally lower in pulses than meat.

  17. 17
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  18. 18
    vitamin e supplement

    Required nutrient and a natural antioxidant. Often pulls double duty as a preservative.

  19. 19
    ferrous sulfate

    Inorganic iron. Standard mineral source. Iron proteinate is the gentler, better-absorbed premium form.

  20. 20
    zinc oxide

    Inorganic zinc. Cheapest mineral form on the market. Functional but less bioavailable than chelated alternatives.

  21. 21
    sodium selenite Flagged

    Inorganic selenium. Effective at AAFCO levels, no documented safety concern in dogs despite what some pet food blogs claim. Selenium yeast is a marginal upgrade, not a necessity. See why →

  22. 22
    ascorbic acid

    Vitamin C. Pulls double duty as a natural antioxidant preservative.

  23. 23
    d-calcium pantothenate

    B vitamin (B5). Standard inclusion in complete dog foods.

  24. 24
    manganese sulfate

    Inorganic manganese. Functional but less well-absorbed than the chelated proteinate form.

  25. 25
    copper sulfate

    Inorganic copper. Standard, effective at small doses. Premium formulas tend to use copper proteinate instead.

Showing first 25 of 37. Position 1-5 has the largest weight in the recipe.

24 of 25 ingredients have a curated note. Coverage grows over time.