Brand vs brand
Instinct vs Purina Pro Plan
Same rubric. Same nine components. Same flagged-ingredient list. Just the data.
B
Instinct
67.2
Avg score
45
Products
0
Recalls
Top-rated
Instinct Raw Boost Puppy Whole Grain Real Chicken & Brown Rice Recipe Dry Dog Food, 3.5-lb bag
80/100
C
Purina Pro Plan
57.8
Avg score
103
Products
0
Recalls
Top-rated
Purina Pro Plan AdvantEDGE Digestive Support Plus Salmon & Oat Meal Formula Adult Dry Dog Food, 12-lb bag
71/100
Side by side
Metric
Instinct
Purina Pro Plan
Average score
67.2
57.8
Median score
69
58
Products scored
45
103
A-tier products
7
0
F-tier products
0
0
% with flagged ingredient
73%
100%
Recall history
0
0
Median price/lb
$5.40
$3.53
Green highlight indicates the better value for that metric.
Top 3 from Instinct
Instinct
Instinct Raw Boost Puppy Whole Grain Real Chicken & Brown Rice Recipe Dry Dog Food, 3.5-lb bag
$6.28/lbdryFair
80
Instinct
Instinct RawBoost High Protein Real Beef Recipe Dry Dog Food, 20-lb bag
$4.50/lbdryFair
77
Instinct
Instinct RawBoost Whole Grain Gut Health Recipe with Real Chicken Dry Dog Food, 18-lb bag
$4.72/lbdryFair
77
Top 3 from Purina Pro Plan
Purina Pro Plan
Purina Pro Plan AdvantEDGE Digestive Support Plus Salmon & Oat Meal Formula Adult Dry Dog Food, 12-lb bag
$4.75/lbdryFair
71
Purina Pro Plan
Purina Pro Plan AdvantEDGE Digestive Support Plus Salmon & Oat Meal Formula Adult Dry Dog Food, 22-lb bag
$3.64/lbdryFair
71
Purina Pro Plan
Purina Pro Plan Sensitive Skin & Stomach 7+ Salmon & Rice Formula Dry Dog Food, 24-lb bag
$3.23/lbdryFair
71
How this comparison was generated
Both brands graded the same way. Always.
Same rubric, same nine components, same flagged ingredient list. No special treatment.
Read the methodology