Brand vs brand
Instinct vs Purina ONE
Same rubric. Same nine components. Same flagged-ingredient list. Just the data.
B
Instinct
67.2
Avg score
45
Products
0
Recalls
Top-rated
Instinct Raw Boost Puppy Whole Grain Real Chicken & Brown Rice Recipe Dry Dog Food, 3.5-lb bag
80/100
C
Purina ONE
53.5
Avg score
42
Products
0
Recalls
Top-rated
Purina ONE +Plus Adult Joint Health Formula Dry Dog Food, 31.1-lb bag
66/100
Side by side
Metric
Instinct
Purina ONE
Average score
67.2
53.5
Median score
69
53
Products scored
45
42
A-tier products
7
0
F-tier products
0
0
% with flagged ingredient
73%
95%
Recall history
0
0
Median price/lb
$5.40
$2.44
Green highlight indicates the better value for that metric.
Top 3 from Instinct
Instinct
Instinct Raw Boost Puppy Whole Grain Real Chicken & Brown Rice Recipe Dry Dog Food, 3.5-lb bag
$6.28/lbdryFair
80
Instinct
Instinct RawBoost High Protein Real Beef Recipe Dry Dog Food, 20-lb bag
$4.50/lbdryFair
77
Instinct
Instinct RawBoost Whole Grain Gut Health Recipe with Real Chicken Dry Dog Food, 18-lb bag
$4.72/lbdryFair
77
Top 3 from Purina ONE
Purina ONE
Purina ONE +Plus Adult Joint Health Formula Dry Dog Food, 31.1-lb bag
$1.61/lbdryFair
66
Purina ONE
Purina ONE +Plus Adult Small Breed Lamb & Rice Formula Dry Dog Food, 15-lb bag
$2.20/lbdryFair
59
Purina ONE
Purina ONE Natural High Protein True Instinct with Real Chicken & Duck Dry Dog Food, 3.8-lb bag
$3.23/lbdryFair
59
How this comparison was generated
Both brands graded the same way. Always.
Same rubric, same nine components, same flagged ingredient list. No special treatment.
Read the methodology