Brand vs brand
Instinct vs Nulo
Same rubric. Same nine components. Same flagged-ingredient list. Just the data.
B
Instinct
67.2
Avg score
45
Products
0
Recalls
Top-rated
Instinct Raw Boost Puppy Whole Grain Real Chicken & Brown Rice Recipe Dry Dog Food, 3.5-lb bag
80/100
B
Nulo
70
Avg score
50
Products
0
Recalls
Top-rated
Nulo Challenger Alpine Ranch Beef, Lamb & Pork Large Breed Puppy Dry Dog Food, 24-lb bag
84/100
Side by side
Metric
Instinct
Nulo
Average score
67.2
70
Median score
69
72
Products scored
45
50
A-tier products
7
20
F-tier products
0
0
% with flagged ingredient
73%
78%
Recall history
0
0
Median price/lb
$5.40
$4.13
Green highlight indicates the better value for that metric.
Top 3 from Instinct
Instinct
Instinct Raw Boost Puppy Whole Grain Real Chicken & Brown Rice Recipe Dry Dog Food, 3.5-lb bag
$6.28/lbdryFair
80
Instinct
Instinct RawBoost High Protein Real Beef Recipe Dry Dog Food, 20-lb bag
$4.50/lbdryFair
77
Instinct
Instinct RawBoost Whole Grain Gut Health Recipe with Real Chicken Dry Dog Food, 18-lb bag
$4.72/lbdryFair
77
Top 3 from Nulo
Nulo
Nulo Challenger Alpine Ranch Beef, Lamb & Pork Large Breed Puppy Dry Dog Food, 24-lb bag
$4.42/lbdryFair
84
Nulo
Nulo Challenger Puppy & Adult Alpine Ranch Beef, Lamb & Pork Dry Dog Food, 24-lb bag
$4.42/lbdryFair
84
Nulo
Nulo Challenger Puppy & Adult Gamebird Quarry Duck, Turkey & Guinea Fowl Dry Dog Food, 24-lb bag
$4.42/lbdryFair
82
How this comparison was generated
Both brands graded the same way. Always.
Same rubric, same nine components, same flagged ingredient list. No special treatment.
Read the methodology