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Sniff
Brand vs brand

Instinct vs Merrick

Same rubric. Same nine components. Same flagged-ingredient list. Just the data.

Higher avg
B
Instinct
67.2
Avg score
45
Products
0
Recalls
Top-rated
Instinct Raw Boost Puppy Whole Grain Real Chicken & Brown Rice Recipe Dry Dog Food, 3.5-lb bag
80/100
B
Merrick
65
Avg score
111
Products
0
Recalls
Top-rated
Merrick Classic Healthy Grains Real Chicken + Brown Rice Recipe with Ancient Grains Adult Dry Dog Food, 25-lb bag
80/100
Side by side
Metric
Instinct
Merrick
Average score
67.2
65
Median score
69
65
Products scored
45
111
A-tier products
7
19
F-tier products
0
0
% with flagged ingredient
73%
93%
Recall history
0
0
Median price/lb
$5.40
$4.76

Green highlight indicates the better value for that metric.

Top 3 from Instinct

Top 3 from Merrick

How this comparison was generated

Both brands graded the same way. Always.

Same rubric, same nine components, same flagged ingredient list. No special treatment.

Read the methodology